Crowdfunding continues to disrupt the financial landscape, offering new ways for companies to raise capital. Within this realm, Regulation A+ offerings have emerged as a promising method, allowing businesses to secure funds from a wider pool of investors. However, the hype surrounding Regulation A+ has sparked debate about its effectiveness.

Is it truly a game-changer for startups and growing companies or merely a fleeting trend? This article delves into the aspects of Regulation A+ offerings, exploring both the advantages and limitations. We'll examine real-world examples, insights from industry experts, and regulatory clarifications to provide a balanced overview of this intriguing financing strategy.

• Additionally, we'll discuss the evolving regulatory environment and its impact on Regulation A+ offerings.
• In conclusion, investors seeking to contribute in this crowdfunding trend should evaluate the potential risks and rewards carefully.

Embracing Regulation A+ for Startups

Regulation A+, a relatively novel fundraising mechanism, presents a exceptional opportunity for startups seeking to attract capital. This tier of SEC regulation permits businesses to publicly offer their securities to the general public, thereby broadening their potential investor base.

Startups considering Regulation A+ should carefully assess its suitability to their individual circumstances.

• Essential factors to reflect upon include the complexity of the regulatory process, compliance requirements, and the potential costs connected with this fundraising path.
• Moreover, startups should develop a detailed investor communications strategy to effectively transmit information about their operation and the terms of the offering.

Pursuing expert counsel from legal professionals is essential to navigate the complexities of Regulation A+ and ensure a smooth fundraising initiative.

Explore Title IV Reg A+ - Crowdfunder Blog

Dive deeply into the world of Title IV Regulation A+, a funding mechanism that empowers businesses to raise capital from the public through investor networks. Our latest infographic breaks down the intricacies of Reg A+, highlighting its key elements and potential advantages for both companies and investors.

• Learn how Title IV Reg A+ differs from traditional funding methods.
• Acquire insights into the approval process for public offerings.
• Investigate the diverse range of industries utilizing Reg A+ financing.

Visit our blog to retrieve the infographic and keep informed about the latest trends in Title IV Regulation A+.

Fundraising Framework - Securex Filings LLC

Securex Filings LLC assists/supports/guides companies/businesses/enterprises in navigating the complexities of the/a/its Regulation A+ process/framework/system. This tier/stage/level of securities registration/filing/offering allows publicly traded/non-traded/privately held companies to raise capital/funds/equity from a wider pool/range/spectrum of investors/individuals/participants while providing greater/increased/enhanced transparency/disclosure/accessibility. Securex Filings LLC's team/experts/specialists possess/have/demonstrate in-depth knowledge/understanding/expertise of the Regulation A+ regulations/requirements/guidelines, ensuring a streamlined/efficient/comprehensive filing/submission/process.

Crowdfunding for the Masses

The world of finance is undergoing a revolution, fueled by the power of collective action. Previously exclusive, access to funding is now within reach of everyday people thanks to innovative crowdfunding platforms. These platforms facilitate individuals and startups to gather capital directly from the crowd.

Forget about when financial support was solely determined by established institutions. Crowdfunding has revolutionized the funding landscape, allowing anyone with a compelling idea to find the resources they need to make their dream a reality.

From creative ventures to social initiatives, crowdfunding has become a powerful tool for creating impact. Individuals can now directly contribute to causes they care about and play an active role in shaping the future.

StreetShare

StreetShares is a revolutionary online platform that pairs small businesses with individual investors. It provides companies with opportunities for financing, empowering them to grow. By transforming the lending landscape, StreetShares empowers small businesses to become leaders in their communities.

• StreetShare offers a variety of loan products tailored to the requirements of small businesses.
• StreetShares' system is known for its simplicity, making it available for businesses of all types
• StreetShare has assisted thousands of small businesses to succeed since its inception.

Harnessing Regulation A+ for Prolific Fundraising

Regulation A+ has emerged as a powerful tool for companies seeking to raise funding in the public markets. This innovative regulatory framework enables businesses to attract investment from a broad range of backers. By harnessing the versatility of Regulation A+, companies can enhance their fundraising initiatives, eventually fueling their expansion.

To successfully utilize Regulation A+ for fundraising, businesses should carefully structure a robust offering document. This document should clearly articulate the company's mission, sector dynamics, and economic forecasts.

Additionally, companies need to build a solid relationship with seasoned financial advisors who are well-versed in the intricacies of Regulation A+.

EquityNet

SEC EquityNet is a/serves as/functions as an online platform that empowers/facilitates/enables access to private market investments. It offers/provides/presents a comprehensive database/repository/catalog of investment opportunities from various/numerous/diverse companies. Registered investors can browse/explore/review these offerings, conduct due diligence, and potentially/may/could participate in rounds/deals/transactions. EquityNet plays a/serves as/acts as a vital/crucial/essential resource for both individual investors and businesses/companies/entrepreneurs seeking capital.

Regulation A+

Regulation A+, often known as Reg A+ Offerings, is a provision within the U.S. securities laws that allows private companies to raise capital from public contributions. A company conducting a Reg A+ Offering can attain up to tens of millions in capital . These offerings are governed by the Securities and Exchange Commission (SEC) {and provide companies with a streamlined path for public fundraising compared to traditional initial public offerings (IPOs).{

• Important aspects of Regulation A+ include:
• Capital raise limits are relatively low compared to IPOs.{
• Reduced regulatory burden.{
• Target audience are primarily accredited investors .To summarize, navigating Regulation A+ crowdfunding requires a comprehensive grasp on the framework. Seeking guidance from securities law and legal counsel is crucial to navigate successfully this regulatory landscape.

  Furnishing Requirements in the Regulatory Realm

  Successful achieving a service involves meeting stringent legal requirements. These requirements often encompass various aspects, such as compliance with laws, permission protocols, and disclosure standards. Regulators typically define these requirements to protect investors and promote a stable financial market. Understanding these regulatory expectations is crucial for businesses to operate responsibly in the financial sector.

  Legislation + Investopedia

  Investopedia serves as a comprehensive platform for understanding financial concepts, and regulation plays a pivotal role in this landscape. Whether you're exploring the intricacies of securities markets , delving into the complexities of compliance , or simply seeking to grasp the impact of laws and regulations on the financial world, Investopedia offers a wealth of guidance. Its articles, tutorials, and glossary provide clarity on the evolving regulatory environment, empowering individuals to make informed decisions in the realm of finance.

  My Initial Public Offering (IPO) via Reg A+ for my First JOBS Act Company is Now Live on the OTCQX

  After months of intensive/dedicated/arduous work and preparation, we are thrilled to announce that our/my/the mini-IPO, powered by the JOBS Act and conducted through a Reg A+ offering, has successfully taken place. Our company/My company/The company, now publicly traded on the OTCQX market, is poised for exponential/rapid/sustained growth as we embark on this exciting new chapter.

  This milestone marks a significant/pivotal/monumental achievement for our team and validates/demonstrates/confirms the strong belief in our vision and products/services/platform. We are incredibly grateful for the support of our investors, advisors, and employees who have been instrumental in making this dream a reality.

  Looking ahead/Moving forward/As we progress, we are focused on expanding/scaling/growing our operations, leveraging/utilizing/harnessing the OTCQX platform to its fullest potential, and delivering exceptional value to our stakeholders/our investors/the market.

  • We encourage you to follow our journey/Stay tuned for updates/Keep an eye on our progress as we navigate this new terrain.
  • Together, we will achieve great things/This is just the beginning of our success story/The future is bright for our company/my company/the company.

  Facilitate Reg A+ Campaigns on the Platform

  FundersClub is thrilled to announce it's now allowing Reg A+ raises on its platform. This exciting development provides a new avenue for startups to attract capital from the general audience. Reg A+ regulations offer a streamlined and affordable means for companies to raise capital from multiple investors, such as both accredited and non-accredited investors. This enhancement enriches FundersClub's dedication to making accessible access to capital for promising companies.

  Securities Regulation
  

  Regulation A+, often referred to as Reg A+, provides a pathway for businesses to secure capital through the public market. Unlike traditional initial public offerings (IPOs), Reg A+ is designed to be more streamlined for startup businesses. Through this process, companies can issue their securities directly to the investors.

  Websites enabling crowdfunding have emerged as a significant mechanism for Reg A+ offerings. These platforms link companies with potential investors, often utilizing an online network.

  • Several popular crowdfunding platforms that host Reg A+ offerings include

  Reg A+
  

  A Rule 257 offering is a type of securities offering/registration/transaction that allows companies to raise capital from the public/general investing population/marketplace without having to undergo the complexities/rigors/challenges of a traditional IPO/Initial Public Offering/stock market launch. Companies choose this avenue/path/route because it offers a more streamlined/efficient/affordable process and can be particularly beneficial for startups/small businesses/emerging companies looking to secure funding for growth or expansion.

  • Key benefits of Regulation A+ offerings include:
  • Increased access to capital for companies:
  • Reduced regulatory burdens compared to traditional IPOs:
  • Opportunity to build a wider shareholder base through public exposure/marketing/awareness:

  Reg A+ Offering Requirements for Fundraising

  When it comes to private offerings and fundraising, understanding the nuances of Regulation A+ is paramount. Government agencies have established comprehensive rules and stipulations designed to ensure transparency for both businesses seeking capital and investors . A+ Regulation offers a path for startups to raise considerable amounts of capital from the wider market, subject to specific procedures . Complying with these regulations can be intricate, making it crucial for companies planning an offering to seek expert advice.

  • Crucial factors of Regulation A+ include disclosure requirements aimed at providing investors with a detailed understanding of the offering.
  • Vetting play a essential role in ensuring the integrity of offerings under Regulation A+.
  • Regular updates is expected to maintain market transparency .

  ShareSlide

  SlideShare acts as a platform for displaying educational materials. Users can submit slide decks on a variety of themes, ranging from {marketing to technology{ to personal development. SlideShare is a favorite among professionals, educators, and learners to disseminate knowledge.

  • You can find a wealth of subject matter across diverse fields.
  • Constructing your own SlideShare can be easily accomplished.
  • {The platform allows for|Users can embed audio files to enrich your content's impact.

  Provisions A Securities Act of 1933 Jobs Act Subsection 106 Reg A Tier 2 Offering

  The Capital Markets Amendment Act of 2010, also widely known as the Jobs Act, introduced significant changes to the Securities Act of 1933. One key addition was Regulation A Tier 2, a streamlined process for companies to raise capital through equity sales . Reg A Tier 2 enables businesses to offer securities to the public without the detailed registration requirements of a traditional IPO. This alternative can be particularly advantageous for small and medium-sized enterprises (SMEs) seeking funding .

  • Typically, , Reg A Tier 2 campaigns are limited to raising a maximum of twenty million dollars per year.
  • Companies utilizing Reg A Tier 2 must still conform with certain disclosure requirements, but the burden is significantly less than a traditional IPO.

  Controlled by the Securities and Exchange Commission (SEC), Reg A Tier 2 provides a valuable resource for companies to access public capital markets in a more expeditious manner. Nonetheless, , it is essential for companies evaluating this avenue to carefully consult with legal and financial advisors to ensure full adherence with all applicable regulations.

  Managing Text
  

  When handling text, regulations play a crucial role. This helps maintain consistency and prevent issues. {Regulations cantarget various aspects of text, such as content. They might outline content guidelines. By enforcing these regulations, we can improve the overall impact of written communication.

  Regulate A+ Offering Regulation A Plus

  When considering a Investment with a Regulation A+ offering, it's crucial to thoroughly Examine the Conditions. These offerings provide Entities the chance to invest in Early-Stage companies while benefiting from Defined Guidelines. Regulation A+ presents a Efficient pathway for companies seeking Funding, allowing them to Secure capital from a broader range of Participants.

  • Comprehend the Mechanics of Regulation A+ offerings.
  • Assess the risks and Potential involved.
  • Discuss with a qualified Investment professional.

  Provision A vs. Rule D FRB

  When navigating the world of securities offerings and bank regulations, understanding the distinctions between Regulation A and Regulation D issued by the Federal Reserve Board (FRB) is crucial. Regulation A, often referred to as, a "mini-IPO," provides an exemption from certain registration requirements for offerings of up to a specific amount. In contrast, Regulation D governs private placements and offers exemptions to securities sales to sophisticated purchasers.

  Choosing between these two regulations hinges on several factors, including the size of the offering, the intended audience, and the issuer's funding requirements. Carefully assessing these elements is essential to select the suitable regulatory pathway for a successful securities transaction.

  Regulating a DPO In-House

  The task of managing a Data Protection Officer (DPO) can be complex, involving a spectrum of processes.

  This typically entails establishing clear guidelines for their role, guaranteeing they have the appropriate resources and power to successfully perform their tasks.

  Moreover, regular activity assessments are often implemented to monitor their compliance with data protection laws and the organization's own guidelines.

  The SEC Approves New “Reg A+” Rules for Crowdfunding

  In a landmark/major/significant move to empower/stimulate/foster the crowdfunding industry, the Securities and Exchange Commission (SEC) has approved/finalized/ratified new rules for Regulation A+. This revamped/updated/enhanced regulation, known as “Reg A+”, seeks to streamline/simplify/expedite the process for companies/businesses/enterprises to raise capital/funds/investment from the public.

  Under the new rules, small/start-up/emerging businesses will have a greater/wider/more extensive opportunity to access/attract/secure funding through crowdfunding platforms/websites/sites. The SEC believes that these changes will boost/increase/accelerate economic growth and provide/offer/deliver more investment opportunities/choices/possibilities for individual investors.

  The new rules include/New regulations encompass/Key provisions of the revised regulation/These amendments establish several key/important/essential changes, including/such as/among which:

  * Increased/Higher/Elevated funding limits/thresholds/caps.

  * Streamlined/Simplified/Expedited filing and reporting requirements.

  * Enhanced/Improved/Strengthened investor protections.

  The SEC’s decision to update/reform/restructure Reg A+ is expected to have a profound/substantial/significant impact on the crowdfunding landscape, making it more accessible/opening doors wider/creating new avenues for both businesses and investors.

  Regulation A+ vs. Comparisons Between Reg A and Reg D

  When navigating the world of securities offerings , you'll encounter two key frameworks: Regulation A+ and Regulation D. While both permit companies to raise capital from the public, they contrast significantly in their application. Regulation A+, often referred to as a "mini-IPO," allows companies to raise significant amounts by selling securities to the general public through a efficient process. In contrast , Regulation D is geared towards private placements and restricts participants to a more narrow audience.

  • Additionally , Reg A+ necessitates greater transparency with the public, while Reg D offers increased discretion in this regard.
  • As a result , choosing between these two regulations depends factors like the company's funding needs , target investor base , and risk tolerance

  Regulation D

  Regulation D encompasses a set of rules regulating the private placement of securities. Within Regulation D, Rule 506 outlines specific requirements regarding exempt offerings. There areIt is divided intoSeveral variations exist within distinct classifications under Rule 506: Rule 506(b) and Rule 506(c).

  • Rule 506(b) permits issuers to sell securities privately to an unlimited number of accredited investors and a limited number of non-accredited investors.
  • Rule 506(c) allows for offerings solely to accredited investors, with no restrictions on the number of participants.

  Additionally, there is Rule 506D, which provides a model governing equity crowdfunding offerings. These rules are intended to facilitate capital formation for issuers.

  The Regulation D Cheat Sheet

  When navigating the complexities of Regulation D, understanding the distinctions between Rule 506(b) and Rule 506(c) is crucial. These rules govern private placements under Section 4(2) of Bloomberg the Securities Act of 1933. Rule 506(b) permits offerings to an unlimited number of accredited investors and up to twenty non-accredited investors, while Rule 506(c) allows for unlimited|general solicitation and advertising but mandates that all investors be certified. A key distinction is the demand for due diligence by companies offering securities under these rules.

  The Series 7 exam oftenexplores these concepts, so familiarity with both Rule 506(b) and Rule 506(c) is indispensable. Understanding the nuances of each rule can help you determine the appropriate structure for a private placement and navigate the regulatory landscape effectively.

  • Keep in mind: Rule 506(b) offers more flexibility with non-accredited investors, while Rule 506(c) relies on investor accreditation.
  • Consider the specific needs of your offering and the level of careful examination required under each rule.

  Delve into DreamFunded Resources on Regulation A+

  Navigating the complexities of Regulation A+ can be a daunting process for investors and businesses alike. Fortunately, DreamFunded furnishes a wealth of essential resources to help you grasp this innovative funding mechanism. Their website is a treasure trove of information on everything from compliance requirements to fundraising strategies. Whether you're an savvy investor or just launching your journey into Regulation A+, DreamFunded's resources can help you make informed decisions.

  • Utilize their in-depth manuals to master the intricacies of Regulation A+
  • Engage with a group of investors and businesses
  • Obtain premium data from industry authorities

  OTC Markets

  The OTC market provides a platform for the exchange of securities that are not listed on major stock exchanges. These markets function outside the regulated structure of traditional exchanges, often offering investors with access to undervalued companies and alternative investment avenues. Trading on OTC Markets can be more speculative than those on traditional exchanges, as guidelines are generally less stringent.

  • Participants in the OTC market should carefully analyze companies and understand the inherent volatility.

  An Intersection Point

  A tripoint is a specific location where three regions converge. This can apply to the meeting of three political entities, or it could be the juxtaposition of three natural features.

  The precise description of a tripoint can be influenced by the context. For example, in cartography, a tripoint might be marked by a symbolic marker, while in forestry, it could simply be the point where three ecosystems meet.

  Regardless of its form, a tripoint demonstrates the interplay of different factors. It serves as a unique point on the map, highlighting the complex relationships that shape our world.

  FINRA

  FINRA is a/plays the role of/serves as the largest/leading/primary independent regulator/self-regulatory organization/oversight body for the U.S. securities industry. It oversees/regulates/administers a vast network of broker-dealers and financial advisors/investment professionals/trading firms, working to protect investors and ensure/maintain/promote market integrity. FINRA's comprehensive/expansive/wide-ranging regulatory framework encompasses a myriad/an array/numerous aspects of the securities industry, including brokerage activities, investment products, advertising practices/market surveillance, investor education, dispute resolution.

  • FINRA develops/implements/enforces industry rules and regulations to govern/that govern/governing member firms.
  • Through/By means of/Utilizing its extensive regulatory authority, FINRA strives to/seeks to/aims to prevent fraud/abuse/market manipulation.
  • FINRA also provides/offers/administers a range of investor services/tools/resources, including educational materials, complaint handling procedures, arbitration forums

  The Jumpstart Our Business Startups Jobs Act in 2012

  The Jumpstart Our Business Startups Jobs Act of 2012, also called as the JOBS Act, was a {landmark|significant|legislation passed by Congress to stimulate entrepreneurial activity through the United States. This targets to make it more manageable for small businesses to attain capital by modifying regulations on securities offerings. That JOBS Act has several key provisions, including the ability for companies to advertise their offerings more widely, the introduction of crowdfunding as a avenue to raise capital, and {theloosening of restrictions on private company fundraising. Supporters of the JOBS Act argue that it will aid small businesses to expand, create jobs, and enhance economic progress. Critics, however, voice concerns that the Act could cause increased risk for investors and {potentiallyhamper responsible market behavior.

  Tycon Corporation

  Tycon Industries is a dominant entity in the manufacturing sector. Known for its revolutionary services, Tycon regularly pushes the boundaries of what's conceivable. Their commitment to perfection is evident in every component of their business.

  From modest origins, Tycon has evolved into a international powerhouse. Their influence spans across various industries, and their name is synonymous with success.

  SEC qualification

  Securing approval from the Securities and Exchange Commission (SEC) is a vital step for organizations seeking to issue securities. The SEC examines applications diligently to ensure compliance with federal investment guidelines. Obtaining SEC registration evidences a company's reliability and grants access to public markets.

  • Companies must file a comprehensive prospectus detailing their financial information.
  • Regulatory bodies may demand additional information during the review process.
  • Upon qualification, companies can begin raising capital.

  Help raise funds

  GoFundMe is a platform for launching fundraising campaigns for a variety of reasons. Whether it's helping a friend in need, GoFundMe makes it easy to gather contributions from your network. Join the GoFundMe movement and make a difference.

  Crowdfunding

  Kickstarter is a platform that enables people to back creative projects. It's a awesome way for entrepreneurs to secure the capital they require to bring their ideas to life. Users can create project proposals and interested backers can contribute various figures. In return , backers may receive benefits such as early access to the product, exclusive content, or even a chance to contribute in its building. Kickstarter has grown into a dynamic community for creativity and innovation, connecting makers with audiences worldwide.

  Indiegogo

  Is a project needing some extra funding? Think about creating a campaign on Indiegogo, a online contribution platform designed to help creators obtain their visions. With Indiegogo, you can share their project with the audience and gather donors who believe your idea. From film, Indiegogo offers a broad range of categories to suit every type of project.

  Stock Investment

  Equity investment entails purchasing shares of ownership in a company. This means you become a limited owner and have the potential to profit from the company's performance. Investors engage in equity investment through various platforms, such as stock exchanges or directly with companies. It is a volatile investment strategy, but it also offers the opportunity for significant gains. Understanding the fundamentals of equity investing is crucial before making any decisions.

  EquityNet

  EquityNet is a site that connects investors with businesses. It provides a space for both parties to collaborate and facilitate capital. Investors can browse through a variety of opportunities from businesses across different industries. Businesses can list their plans on EquityNet and seek funding to help them grow. The network also offers tools and support to both investors and businesses, making it a holistic approach for financing entrepreneurial ventures.

  Embark into Novel Territory

  Venturing into the sphere of business is a thrilling proposition. It demands gumption to forge a path through obstacles. Successful ventures often emerge from a combination of passion and a willingness to adapt in the face of difficulties.

  • Fostering strong roots is paramount.
  • Identifying a gap in the market can be pivotal.
  • Tenacity often separates those who thrive from those who struggle.

  The Investment Bank

  Goldman Inc. is a renowned financial institution headquartered in New York City. Known for its expertise in investment banking, Goldman Sachs has played a pivotal role in driving the global economy for over a century. The firm is renowned for its talented employees who continuously strive to deliver exceptional results for clients worldwide. With a long history of success and achievement, Goldman Sachs remains a leading player in the global financial industry.

  Merrill Lynch

  Merrill Lynch is a/was a/has been globally recognized financial institution/investment bank/brokerage firm. Established in/Founded in/Originating from New York City in the year/during the year/around the year 1920, it quickly grew to become/maintained its position as/established itself as one of the largest/most prominent/leading firms in the industry. Known for/Renowned for/Famous for its expertise in/range of services/diverse portfolio, Merrill Lynch has consistently delivered/provided/offered a wide array of/comprehensive suite of/extensive selection of financial solutions to individuals, institutions and corporations worldwide/services to a diverse clientele.

  Kickstart Your Dream Project

  A community campaign is a powerful way to attract the capital you need for your venture. By engaging with a wider audience, you can gather enthusiasm from individuals who resonate in your idea.

  • Leverage the power of a unified effort to transform your goal
  • Empower access to funding and remove traditional barriers
  • Create a tribe of passionate advocates who invest in your vision

  Public Funding Campaigns
  

  The realm of venture capital has been transformed by the emergence of funding marketplaces. Among these, Reg A securities stand out as a vehicle for companies to raise equity from the public. Supported by by the Financial Industry Regulatory Authority (FINRA), these rules provide a structure for companies to issue securities to a broader audience. In contrast, Regulation D offers a {private less regulated route for companies to secure funding from high-net-worth individuals. A key difference lies in the volume of capital raised, with Reg A securities targeting a wider range of investors. Alternatively, Securities Act exemptions often involves a narrower group of high-net-worth individuals. To navigate this intricate system , companies may employ the expertise of financial advisors to ensure compliance with regulatory requirements. The SEC filing process for companies seeking public funding through Regulation A+ Reg A can be a extensive undertaking.

  Fundraising

  In today's dynamic business landscape, companies are constantly seeking innovative ways to raise capital. A plethora of options exist, ranging from traditional private equity firms to equity crowdfunding and even convertible debt.

  Entrepreneurs|Startups|Tech Companies can leverage these various avenues to fuel their growth, expand operations, and bring innovative ideas to market.

  Some notable players in the capital raising ecosystem include SoMoLend, Grow Venture Community, as well as platforms like VC.

  Investors|Individual Investors|Accredited Investors play a crucial role in this process, providing the necessary capital to support innovation and economic expansion.

  The JOBS Act has greatly impacted the funding landscape by providing greater access for both investors and startups.

  Online Business Funding|Crowdfunding Campaigns|Real Estate Investments have also witnessed a surge in popularity, allowing individuals to participate in investment opportunities previously reserved for institutional players.

  Platforms like EquityNet have democratized the investment process, empowering individuals to contribute to ventures they believe in.

  Seed Stage companies often rely on venture capital to get off the ground, while later-stage businesses may turn to IPO's to raise substantial funds.

  The future of funding is poised for continued innovation and evolution, with emerging trends like deFi finance shaping the landscape.